Staging your rented property (ie painting, decluttering and furnishing it temporarily so that your prospective tenant can see how cosy/spacious/gorgeous it is) can bring you in up to one fifth more income, according to some property experts.
That’s a lot of money and well worth going to the effort of sourcing a reputable home staging company or even borrowing some nifty furniture from friends during the viewing period of your property. According to those in the know not only will staging mean you’ll rent your property quicker but you’ll also have to spend less time seeking out prospective tenants and showing them round (not to mention the cash you’d have to spend on marketing via online and printed adverts). And that’s well worth the financial investment alone we reckon here at Property Go-To Girl. Here’s home staging explained a bit further for those of you who are considering the concept.
What is home staging?
Home staging is just that – putting your property ‘on the stage’ or rather ‘display’ to show the tenant how it could look were they to use their imagination/finances/interior design magazines. Setting up a room allows prospective tenants to imagine themselves living in it – much more so than being faced with an empty room (which tends to be unwelcoming anyhow, especially if you’re showing it during the winter months when it will probably also be freezing).
When should you home stage?
Actually you should be fitting out that room or home of yours well before the first prospective tenant is signed up for a viewing; in fact before you’ve even marketed it. That’s because you’ll want it looking perfect for photographs. What’s that saying about a picture telling a thousand words? Photograph it unfurnished and see how many fewer replies you get to your advert.
Other ways to ‘stage’ your home by yourself
A list of home staging companies
Most home staging companies these days have a website where you can go on and choose the furniture you’d like to rent from. They should then deliver it and take it back after your rental period (this can usually be anything from a few days to several months – although hopefully you won’t need it for that long!).
Obviously the closer to home you find a home stager the less it’s cost in transport fees. Here’s some of the bigger home staging firms in the UK:
Celebrity stylist Jill Brandenburg, a former expert on Channel 5s House Doctor described the concept of home styling perfectly when she said; “Staging is more about creating the Ahhh factor, whereas interior design is more about the Wow factor.”
Interestingly, when working in the UK (she’s now US based) Jill said the average client looking to sell their property would spend one per cent of their property’s value on home staging in order to maximise their return on investment. That meant working with existing furniture and only bringing in soft furnishings and ornaments when necessary. Her clients in San Francisco, on the other hand, will put all their belongings into storage and hire furniture and accessories to furnish entire rooms. The payback is the speed at which the property sells.
One last tip from us here at Property Go To Girl – just as if you’re trying to sell your home, remember with renting too that you are styling your home to appeal to as wide a mix of tenants as possible. So forget that Gothic look you're scheming about right now!
Enjoy your week.
I'm Jacquie the Property Go-To Girl. I am passionate about property. I love to help people make the most out of their property investments!